Missy Elliot's New Reality Show To Premiere January 5
Nov. 24, 2004 - New York, NY
Missy Elliot has partnered with UPN to launch a new reality show, entitled “The Road To Stardom With Missy Elliot”. The show premieres on Wednesday, January 5th at 8:00pm ET/PT.
The show follows 13 aspiring performers coast-to-coast with Missy Elliot on on of her concert tours. The handful of select male and female vocalists will travel, live together on the road in a tour bus and compete against each other for $100,000 and the opportunity to become music’s next big sensation.
Selected from thousands of auditions across America, UPN’s new ‘dramality’ series features a diverse group of singers and rappers, ranging in age from 19-29, as they transform into multi-talented entertainers, in the process facing weekly tests that determine who can make the cut. While dealing with the ups-and-downs of life on the road, this select group will be challenged in a variety of ways and, with Missy’s guidance, be exposed to top music industry insiders, all under 24-hour-a-day surveillance of the show’s cameras, which chronicle every move.
Missy leads the panel of music industry judges, including respected R&B singer/songwriter/producer/performer Teena Marie, Grammy Award-winning producer Dallas Austin, who has created hits with some of music’s top artists, including Madonna, TLC, Pink and most recently, Gwen Stefani, and president of Violator Management Mona Scott, who represents Busta Rhymes, 50 Cent, and Tweet, among others. This panel will eliminate one performer each episode until only one is left standing to claim the $100,000 prize.
Once a winner is picked, Missy will help launch the artist’s career by signing them to her record label and releasing their first single.
To date, Missy has received 17 MTV Award nominations and has won the MTV Video Of The Year award, two Grammy awards, an American Music Award, three BET Awards and five Lady Of Soul/Soul Train Awards. Twice within the past five years, Rolling Stone has named her Best Female Hip-Hop Artist of the Year, and twice she has ranked as Billboard’s number one year-end female hip-hop star. Her very first music video for “The Rain (Supa Dupa Fly)” was crowned the 15th greatest video of all time by MTV.
Executive producers on “The Road To Stardom” include Arnold Shapiro (“Big Brother”), Allison Grodner (“Big Brother”), Mona Scott, Jay Blumenfield and Anthony Marsh. Missy Elliott is co-executive producer. Mona Scott and Jessica Horowitz are creators. “The Road To Stardom With Missy Elliot” is a production of Shapiro/Grodner Productions in association with Monami, Inc.
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